Where Do You Stand When It Comes To Social Media Etiquette?
Are you using good manners?
As I’ve said in a few of my recent blog posts, when it comes to social media, you need to bring something unique to the table to differentiate yourself from any other Tom, Dick, or Jane. But it’s important to keep in mind when building a brand for yourself using social media, you definitely want to do it in the right way.
You want to be noticed for putting your best, genuine self forward; providing interesting, engaging content; and being a “go-to” person. Apparently some people aren’t getting this though.
I’ve been thinking about this a lot lately and can’t help but notice the amount of people who are doing social media all wrong. This can have a very negative impact on your brand and your long-term success.
My Guide to Proper Social Media Etiquette For Business
The following is a list of social media tips for what you shouldn’t be doing (and of course some recommendations):
- Not focusing on providing value – Before you post anything on social media, including status updates, comments, tweets, pins, etc., ask yourself if it will be providing value and representing your brand in a positive way. And will people care about your post? If you post something negative, offensive, or rude, you’re basically shooting yourself in the foot. Remember, once it’s out there, you can’t take it back. What you post can be viewed over and over again by what could have been your customers and business builders. If it’s not helpful, don’t post it.
- Not Staying Active With Your Accounts – If you aren’t regularly providing content, people will forget about you. Posting a few times a week isn’t enough. Posting at least 3 times a day is optimal, especially when it comes to Facebook. If you aren’t posting regularly to your fan page, it will essentially die and fewer people will be seeing your status updates. So keep it regular and keep the content fresh and you’ll start getting followers and fans in no time.
- Not Using Images – It’s getting to be well known that people are much more responsive to images on social media. Whenever possible, use an image with your content. You’ll get more people clicking, trust me on that! If you’d like to go the extra mile, use a free tool called picmonkey to really spice up your images. You can add cool text and graphics in a matter of minutes. Give it a try! Just give something nice to look at, not to mention enticing so they’ll want to click.
- Not Keeping It Positive – This is one that I’ve been seeing more and more of and it really irks me, let me tell ya! If you are trying to build a business using social media, it seems as if it would be a no-brainer to keep your posts positive, inspirational, and full of value. However, I’ve been coming across a shocking amount of people who just aren’t grasping the importance of this. I’ve seen very negative political or argumentative status updates and rude and snide remarks for comments. I’ve actually seen people arguing on someone else’s fan page in the comment section. That really isn’t the appropriate venue to debate, take it to private messaging, if you really feel the need. Being mean will get you nowhere, that should be a given, right? I have a feeling you haven’t done this, but if you ever get a negative comment on any of your sites, as tempting as it may be to argue or tell someone off, just choose not to participate. Delete the post and move on. Entertaining it would only be encouraging the negativity.
- Not Putting Yourself Out There – If your plan is to get people to know, like, and trust you, don’t be afraid to mix information about yourself with the value you are providing. People will appreciate it. I know I always do. So post some updates about some upcoming plans you are excited about; photos of you, your family, and pets; a milestone you’ve reached; YouTube videos; or tell them about your hobbies, etc. When you do this, you will quickly develop a following of loyal fans that will grow and grow.
- Not Being Concise – You’ll get a lot more attention to your posted content in social media if you keep it short and to the point. Take the time to think a post out and with social media, I hate to say it, but less is more. Long, drawn out posts will not get much attention usually. According to Jeff Bullas, updates 80 characters or less receive 66% higher engagement rates. Now that’s pretty darn good, so just remember this statistic when posting!
- Not Responding To Or Respond Too Slowly – If someone takes the time to comment on something of yours in social media, respond to them as quickly as possible. There is obviously a simple explanation for this one, you simply want to show people that they are important and you care about what they have to say.
Do you have any other tips on social media etiquette? What did I miss? Please share with others and comment below. I’d love to hear from you!
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